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Organization Schema: What Google Uses It For — and What AI Assistants See

What the evidence says (October 2026): In a study by Rick Ramos (14 October 2026), ChatGPT (web search, app) and Claude (web fetch, Claude.ai) removed the JSON-LD when fetching a page live. Facts that appeared only in the schema were answered 0 out of 100 times. For Claude this is directly documented; for ChatGPT it is based on the model's own account. Gemini (URL context via the API) did receive the JSON-LD — but weighed it no more than an ordinary sentence. Not examined: Perplexity, training crawlers such as GPTBot and ClaudeBot, and Google AI Overviews.

Organization markup is useful for Google: it can help Google understand your organization and influence which logo appears in Search results and your knowledge panel. For ChatGPT and Claude, what counts is the visible text on your page. Your company name, address and contact details belong in the HTML where people can read them — the markup should repeat exactly that.

What is Organization Schema?

Schema.org Organization is a structured data type that describes a company, nonprofit, institution, or other organization. You place it as a JSON-LD block on your homepage or on a page that describes your organization, such as your About page.

Subtypes are available for more specific organizations: LocalBusiness, Corporation, EducationalOrganization, NGO, and more. Google recommends using the most specific schema.org subtype of Organization that matches your organization.

Why Organization Schema — and Where It Helps

For Google. According to Google's documentation, Organization markup on your homepage can help Google:

Google also states that it does not guarantee that features that consume structured data will show up in search results.

For ChatGPT and Claude. When they fetch your page live, they do not see the JSON-LD (see the box above). Whatever you want them to know about your organization must be in the visible text: name, address, phone, email, what you do.

For Gemini. Via the API, Gemini received the JSON-LD in the study, but treated it like an ordinary sentence. If markup and visible text disagree, a model may pick up the wrong version — so keep both identical.

What we don't know. Whether Perplexity, training crawlers (GPTBot, ClaudeBot) or Google AI Overviews use Organization markup has not been examined. We make no claims about them.

JSON-LD Code Snippet

Add this block to the <head> of your homepage (or of a single page that describes your organization). Google says you don't need to include it on every page of your site. Every value should also appear as visible text on your site, for example in the footer or on your About or contact page.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company Name",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "description": "A concise description of what your organization does — 1 to 2 sentences, plain text only.",
  "foundingDate": "2020",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+49-123-456789",
    "contactType": "customer service",
    "availableLanguage": ["English", "German"]
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Musterstraße 1",
    "addressLocality": "Berlin",
    "postalCode": "10115",
    "addressCountry": "DE"
  },
  "sameAs": [
    "https://www.linkedin.com/company/your-company",
    "https://twitter.com/yourcompany",
    "https://www.facebook.com/yourcompany",
    "https://en.wikipedia.org/wiki/Your_Company"
  ]
}
</script>

Google lists no required properties for Organization; it recommends adding as many properties as are relevant to your organization.

The sameAs Property

Google describes sameAs as the URL of a page on another website with additional information about your organization — for example, your profile on a social media or review site. You can provide multiple URLs. Typical candidates:

Only list profiles that you actually maintain. If these profiles matter to you, also link them visibly on your site, for example in the footer.

Step-by-Step Implementation

  1. Prepare your logo. Google's requirements: at least 112×112 px, the image URL must be crawlable and indexable, and the file format must be supported by Google Images. Check that the logo looks right on a plain white background.
  2. Put the facts on the page. Make sure name, address and contact details are visible on your site (footer, About or contact page). The markup repeats these facts — it does not replace them.
  3. Collect your sameAs URLs. Use canonical profile URLs (e.g. https://www.linkedin.com/company/your-company, not a short link).
  4. Write the JSON-LD. Fill in the template above with your actual data. Remove properties (like address) that do not apply to your organization. Copy values exactly as they appear in your visible text.
  5. Place it on your homepage. Add the script block to the <head> section. In WordPress: use Yoast SEO's Organization settings or a plugin like Schema Pro.
  6. Validate. Run your homepage URL through the Google Rich Results Test and fix any critical errors; the Schema Markup Validator checks general schema.org syntax.
  7. Check in Search Console. Use the URL Inspection tool on your homepage to see how Google sees the page.

Common Mistakes

Official Sources

Test your website now — free AI Visibility Score Check Organization schema and 30+ other AI visibility signals in under 30 seconds

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